Navigation

Course Topics

MARKETING AGRICULTURE PRODUCTS
Drs. Irsan Yanuar, MBA


1 INTRODUCTION
What Is Marketing? How Can Improved Marketing Help Farmers? What Are The Advantages Of Small And Large Farms?
What Does Marketing Contribute?

2 HELPING PRODUCERS TO FARM PROFITABLY
The Factors That Affect Profitability. Prices And Profits. Vital Role of Traders .

3 SUPPLY AND DEMAND
The Effect Of Supply And Demand On Prices. Agricultural Markets Operate In A Complex Way. There Are Changes In Marketing Arrangements As Economies Develop

4 MARKETING FACILITATION
Activities To Help Farmers Increase Profitability. Information Needed To Give Farmers Reliable Advice. Gathering That Information.

5 HELPING FARMERS TO UNDERSTAND THE MARKET
Techniques For Communicating With Farmers About Markets.

6 HELPING FARMERS TO DECIDE WHAT TO DO
Farmers Should Be Helped To Make Their Own Marketing Decisions. To Make Decisions Farmers Must Be Well Informed. To Advise Farmers You Need To Know What Could Or Could Not Work. Working With The Private Sector

7 PRODUCING FOR THE MARKET
Farmers Need To Produce What Consumers Want To Buy. Investments That Can Improve Profitability. Helping Farmers To Organize Input Supply, Finance And Transport Activities To Link Production To Markets

8 POST-HARVEST HANDLING
Timing, Techniques And Conditions Of Harvesting. Curing, Drying And Grading Packaging. Storage. Helping Farmers Establish A Reputation For Quality Produce

9 IMPROVING MARKETING ARRANGEMENTS
Ways Of Helping Farmers To Develop New Markets. Helping Farmers With Negotiating And Selling. Using Market Information.
Carrying Out Test Marketing